Innovation Square to offer shared workplaces

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Innovation Square plans to add shared workspaces to its mix of amenities. 

Through a national operator, Serendipity Labs, the downtown building will offer an upscale alternative for remote or hybrid workers. Coworking and flexible offices will be located on the 23rd and 24th floors of 100 S. Clinton Ave.

“We wanted to raise the bar for coworking in Rochester,” says Evan Gallina, manager at Gallina Development. “Serendipity Labs offers a move-in ready, Class A flexible workplace, with a level of service that rivals five-star hotels. Rochester has a highly educated, world-class workforce that can benefit from shared offices of this caliber.”

Formerly Xerox Tower, Innovation Square was purchased by Gallina Development in 2020. College students are expected to occupy most of the building, which in December had five floors of housing, each with a dozen two- and three-bedroom, fully furnished apartments. 

Now, the building will also have a coworking space—in line with the goal to bring more people downtown. Like most coworking spaces, Serendipity Labs offers membership plans—which include drop-ins—enabling access to a professional environment when needed. Fully furnished private offices and team suites can be used for up to 50 people. Members have access to parking, an outdoor lounge and an onsite fitness center. The workplace features touchless check-in and front desk registration.

“Rochester is ranked as one of the Twenty Best Places to Live for Quality of Life. Our mission is to offer trusted knowledge workers inspiring workplaces that align their work life with their lifestyle—Rochester is an ideal city for us,” says John Arenas, chairman and CEO of Serendipity Labs. “We are delighted that our fifth New York location is part of the reanimation of Xerox Tower and we look forward to serving the growing business community of Rochester.”

Innovation Square joins the Serendipity Labs network of more than 30 locations in the United States and the United Kingdom. The Rochester shared workplace is expected to open in June.

Smriti Jacob is Rochester Beacon managing editor. The Beacon welcomes comments from readers who adhere to our comment policy including use of their full, real name.

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