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Rochester Beacon - The Rochester Beacon explores the complex challenges facing Rochester, New York, through narrative journalism, analysis and opinion grounded in facts.

Rochester Beacon (https://rochesterbeacon.com/author/willcleve/)

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WILL CLEVELAND

Economy & Business

Against the current, Wheel Works Brewing starts turning in Shortsville

By WILL CLEVELAND | February 4, 2026

Opening a brewery in 2026 isn’t easy, but the partners behind Wheel Works Brewing believe place still matters.

Economy & Business

Genesee’s strategy in a sputtering beer market

By WILL CLEVELAND | January 29, 2026

With the core beer business under pressure, FIFCO USA’s contract-brewing muscle has quietly become one of its most important assets.

Economy & Business

Taking stock of a changing Rochester beer scene

By WILL CLEVELAND | January 20, 2026

After a bruising start to 2026, reflections on loss, resilience, and why the story isn’t finished yet.

Economy & Business

At Steuben Brewing, good beer gets a thoughtful tablemate

By WILL CLEVELAND | January 5, 2026

The Pulteney brewery is launching a partnership with Butcher’s Son of Corning, creating a dedicated food presence at Steuben’s property overlooking Keuka Lake.

Economy & Business

The best in beer 2025: there’s still magic left in the tanks

By WILL CLEVELAND | December 22, 2025

Brewers are bruised and grinding through adversity, but still managing to pour some genuinely exceptional pints.

Economy & Business

At Knucklehead Craft Brewing, a generational handoff is on tap

By WILL CLEVELAND | December 8, 2025

As the Webster brewery turns 11, co-founders Len and Kathy Dummer are officially turning over the business to sons Jake and Josh.

Culture

Scar Markham’s DIY imagination lands on the can

By WILL CLEVELAND | November 24, 2025

The self-taught artist, known for his skateboard-inspired cartoon style, is sharing his creativity with beer labels.

Culture

Ellyn Gooch’s unlikely road to becoming Rochester’s ‘best brewer’

By WILL CLEVELAND | November 11, 2025

Gooch, a brewer at Strangebird Beer, was named Rochester’s “best brewer” by City Magazine readers last year.

Culture

DeWolf Brewing, following a four-year journey, nears opening in Victor

By WILL CLEVELAND | October 28, 2025

Tapping a Spanish influence, DeWolf didn’t cut any corners in renovating its historic space and in readying to welcome the public.

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